US: New Audi A8 to be unveiled in Miami
November 30 sees the world premiere of the new Audi A8 in Miami. Audi's new flagship will be presented in the 'Audi Pavilion', a temporary museum structure.
It is to be the focal point of the exhibition "The Art of Progress," which portrays cultural and technological progress.
Rupert Stadler, Chairman of the Board of Management of Audi, commented on the exhibition concept: "Our claim "Vorsprung durch Technik" also embraces design, which is one of the outstanding elements of the Audi signature. And as top design has now emerged as an acknowledged art form, we see the bridge between art and architecture as a logical step in advancing our brand."
Early December in Miami traditionally sees two high-profile fairs: Design Miami and Art Basel Miami Beach.
Audi says it is celebrating the world premiere in unconventional style with an exhibition, which symbolises the cultural and technological progress embodied in the Audi A8 with its history, its engineering and its emotion-packed design.
Inspired by the guiding principle "The Art of Progress," the Audi flagship is due to be unveiled in the Audi Pavilion amidst selected art works from the new exhibition "Beg Borrow and Steal," which belongs to the Rubell Family Collection, and the installation "The Light Light" - consisting of aluminium and LED light by the British designer Tom Dixon.
These three areas are linked thematically in the Audi Pavilion.
"Artists, designers and engineers have one passion in common, which becomes evident in the "The Art of Progress" vernissage (exhibition)," says Stefan Sielaff, Head of Design at Audi: "And that is the handling of form, function, colour and material. To what extent the result is art is decided by the claim behind it, but also by the observer."
Running until December 5, the exhibition in the Audi Pavilion is a satellite of Design Miami and Art Basel Miami Beach, and is open daily.