USA: J.D. Power and Associates Reports: More than Half of all New-Vehicle Buyers Use the Internet During the Shopping Process
More than half (54 percent) of all new-vehicle buyers turn to the Internet for help when shopping for a new vehicle -- up from 40 percent in 1999, according to the J.D. Power and Associates 2000 New Autoshopper.com Study(SM) released today. The primary reason people go online when shopping for a new vehicle is to find price-related information to help them negotiate with dealers.
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