USA: DETROIT SHOW: Mitsubishi to target younger buyers
A new global message, 'Spirited cars for spirited people', will help Mitsubishi Motors draw on its success in North America -- where it claims to have the youngest buyer profile of any of the Japanese import brands -- and woo the young market, said Pierre Gagnon, President and Chief Operating Officer of Mitsubishi Motors Sales of America Inc., at the Detroit motor show this week.
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