RUSSIA: Mitsubishi targets increased market share

By | 23 November 2011

Mitsubishi plans to increase its share of the Russian market to 5% in 2012 from 4% this year, and also expects the level of' localisation' at its Russian plant to reach 30% within three years.

The company’s independent Russian distributor, Rolf Import, said sales would reach 75,000 in the country this year.

Mitsubishi’s JV with PSA Peugeot Citroen produces 125,000 cars a year at a factory in the Kaluga Region. Models made there include the Outlander SUV.

Sectors: Emerging markets, Retailing, marketing & distribution, Vehicle manufacturers, Vehicle manufacturing

Companies: Mitsubishi, PSA, Peugeot, Citroen

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