THE NETHERLANDS: Mitsubishi boosts European sales 17.7%
Mitsubishi Motors Europe boosted 2005 sales 17.7% to 265,685 units in a market off 0.7%. This was the automaker's second successive year of growth on the continent and ahead of its 260,000 unit target.
Of 36 distributors, the Russian one was the most successful with sales up 84% to 55,148 units and becoming the first MME unit to sell more than 50,000 units during a calendar year.
The Lancer sedan drove MME's success in Russia. During the year it won a local car of the year award and was also the top-selling foreign car, outselling the locally-assembled Hyundai Accent, Daewoo Nexia and Ford Focus.
Germany and the UK are MME's second and third largest markets. Germany also saw a historical high with sales up 22% to 43,263 units thanks largely to the success of the Dutch-built Colt range (22,000 registrations and 4% market share), and the regained confidence of German customers in Mitsubishi Motors after the DaimlerChrysler withdrawal of April 2004.
In a tough UK market off 5 %, Mitsubishi Motors posted a new vehicle sales record of 38,941 units for 2005, up 9% on the previous year. Achieving its fifth consecutive year of growth, Mitsubishi Motors UK has seen a 112% growth in sales over the past five years.
Sales in Turkey rose 31% to 7,241 due to strong demand for light commercials while Ukraine sales were up 23% to 7,181.
Sales in were up 11% to 6,415 and Israel was up 6% to 5,918.
Latvia sales of 1,154, though relatively small in volume, rose 64 %.
In the west, Italian sales rose 6% to 16,050 units while Swiss volume was up 15% to 5,262 units.
The Netherlands - the automaker's home country in Europe saw 8,745 sales, up 4%, and sales in Denmark were up 23 % to 3,177.