Mitsubishi Motors Corporation has announced a new 'Drive@earth' tagline that it said shows decades of essential sporting spirit were not mutually exclusive with its on-going efforts for a better environment.

The company said 'Drive' stands for its traditional focus on driving dynamics & pleasure as well as mobility, '@' for the essential 'domain' we live in and 'earth' for source, life and the unique variety of landscapes our planet offers to discover.

MMC said it would continue to develop technologies - such as the zero-emission i-MiEV electric vehicle - "that show as much care and pleasure for the environment outside as for the occupants within".

The new tagline was launched today in Japan and will be rolled out in other markets after the Paris motor show global introduction on 2 October.