UK: Mini flies the (scrappage) flag
Author: just-auto.com editorial team | 1 May 2009
BMW-owned Mini is appealing to Britons' sense of patriotism and urging British buyers to use the scrappage incentive to opt for British-built Minis and help the UK economy.
The firm said buyers of Minis would be investing money in British-built vehicles, and therefore showing support for car manufacturing operations based in the UK.
Andy Hearn, Mini UK General Manager, said: "With close to 150 UK dealers and manufacturing bases in Oxford, Swindon and Hams Hall, I am certain that British people will recognise the importance of Mini to the UK economy, particularly as this year we are celebrating half a century of Mini in Britain."
Sectors: Retailing, marketing & distribution, Vehicle manufacturers
Companies: BMW
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