BMW's Mini small car brand aims to sell about 300,000 units annually in the medium term, brand head Wolfgang Armbrecht told a German newspaper.

In November 2010 the brand sold 20,552 cars, up 19.3% year on year.

The new Mini coupe and roadster, which are about to be launched respectively in the second half of 2011 and in 2012, will contribute to the global sales of the brand, its head told Financial Times Deutschland.

Armbrecht sees potential sales of 120m small cars per year worldwide and said Mini was building cars for customers rather than against its competitors.