GENEVA: Mercedes UK targets business buyers
The UK unit of Mercedes-Benz has again stressed it is after a wider range of customers for its redesigned C-class, which made its motor show debut at Geneva this week.
Three trim levels will be available when the new car goes on sale in the UK in June.
As reported previouslay by just-auto, the entry-level SE, which replaces the Classic trim level, is biased toward corporate users, with the high level of specification demanded by business car drivers.
Mercedes UK spokesman Rob Halloway said 56% of buyers for the outgoing C-class were company car drivers, and that percentage was expected to increase with the new model.
The Sport, which replaces the Avant Garde, lives up to its name with almost a full AMG-style body kit. This trim level is aimed more toward private buyers, as is the top trim level, which retains the Elegance name.
The C-class is a very significant vehicle for Mercedes in the UK. Last year 24,000 were sold here, making it Merc's top selling car. In total, 114,000 have been registered in Britain since the last model change back in 2000. A total of 2m of the outgoing C-class line were made during its seven-year lifespan.
The longer and wider new car takes styling cues from the larger CLS and features different grille designs to distinguish between the three trim levels, including a centrally positioned Mercedes star for the Sport trim.
An estate (wagon) version will join the range later in the year - it's expected at the Frankfurt show in September.