Mercedes-Benz sales in January rose 15.4% to 109,477 vehicles worldwide.

Chinese sales were up 45% year on year.

In Europe the brand increased sales by 5.9% to 40,830 cars and continued to gain market share. In particular in Great Britain (+15.1%) and in Russia (+42.5%) the company was able to follow up on its sales successes of the previous year.

Compact cars provided strong growth in Europe. In Germany the brand delivered 13,595 vehicles to customers in January (+8.4%).

In the US, the brand’s largest sales market, Mercedes-Benz set a new record with sales of 22,604 vehicles (+0.5%), achieving market leadership again. An increase in sales in Canada (+30.1%) also resulted in a new record.

In the Asia/Pacific region Mercedes-Benz is still the best-selling premium brand among imported cars in Japan. In January the brand recorded an increase in sales of 73.4%. In China (incl Hong Kong) sales rose 44.9%, in India by 54.0%. In South Korea an increase of 89.5% was posted.

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Mercedes-Benz with strong sales increase at the start of the year
  • After record sales in 2013 Mercedes-Benz starts into the new year with a strong increase: In January the company sold 109,477 vehicles worldwide (+15.4%).
  • Ola Källenius: “After the record year in 2013 we are starting into another year of growth with strong products.“
  • Biggest driver of growth was the Chinese market, with an increase of 45% over the same month last year.
Mercedes-Benz E-Class model programm: Sedan, Estate Cabriolet, Coupé and E 63 AMG
Mercedes-Benz E-Class model programm: Sedan, Estate Cabriolet, Coupé and E 63 AMG
Mercedes-Benz E-Class Coupé and Convertible, Model year 2013, Exterieur
Mercedes-Benz E-Class Coupé and Convertible, Model year 2013, Exterieur
Mercedes-Benz E-Class, E 400 Sedan, AVANTGARDE with the AMG sport package, iridium silver
Mercedes-Benz E-Class, E 400 Sedan, AVANTGARDE with the AMG sport package, iridium silver
Mercedes-Benz E-Class, E 200 Natural Gas Drive
Mercedes-Benz E-Class, E 200 Natural Gas Drive
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Mercedes-Benz started into the new year with an increase in sales by 15.4%. Worldwide the company delivered 109,477 vehicles to customers, more than in any January before.
“After the record year in 2013 we are starting into another year of growth with strong products. Especially the E- and S-Class, which are very well received by our customers, will ensure that we continue on our growth course”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “The new generation of the C-Class will have its market launch in spring. And the GLA will win new customers for the brand as the first compact SUV from Mercedes-Benz.”
In Europe the brand increased sales by 5.9% to 40,830 cars and continued to gain market shares. In particular in Great Britain (+15.1%) and in Russia (+42.5%) the company was able to follow up on its sales successes of the previous year. Especially the compact cars provide for strong growth in Europe. In Germany the brand with the star delivered 13,595 vehicles to customers in January (+8.4%). With a market share of 9.2% Mercedes-Benz maintains its strong position from the previous year and continues to be the premium brand with the most new-car registrations in its home market.
The new year is also off to a good start for Mercedes-Benz in the NAFTA region: In the US, the brand’s largest sales market, Mercedes-Benz set a new record with sales of 22,604 vehicles (+0.5%), thus achieving market leadership once again. An increase in sales in Canada (+30.1%) also resulted in a new record.
In the Asia/Pacific region the company continued the positive trend from the previous year. Mercedes-Benz is still the best-selling premium brand among imported cars in Japan. In January the brand recorded an increase in sales of 73.4%. In China (incl. Hong Kong) Mercedes-Benz increased its car sales by 44.9%, in India by 54.0%. In the South Korean market the premium manufacturer even posted an increase of 89.5%.
Among the brand’s model series the compact cars bearing the star continued their highly positive sales development. In January the company sold 27,198 models of the A-, B- and CLA-Class (+32.1%). The compact car segment of Mercedes-Benz will be supplemented by the GLA compact SUV in spring 2014.
Mercedes-Benz also registered increasing demand for the models of the E-Class family: More than 20,000 vehicles of the sedan and estate models alone were sold in January, an increase by 32.0%. In particular the long-wheelbase version of the E-Class, which is produced in China for China, is especially popular.
The flagship of the brand, the S-Class sedan, sold 7,431 cars in January, representing an increase of 69.2% over the same month last year and a new sales record. The S-Class continued to be the world’s best-selling luxury sedan also at the start of the new year.
Mercedes-Benz bundles the brand’s coupes, cabriolets and roadsters under the name “dream cars”. In January 9,506 of these vehicles were delivered to customers. The SLK, the E-Class coupe and cabriolet and the CLS regularly top the lists of new-car registrations in their segments.
After the successful year in 2013 with sales that once more topped 100,000 units, the smart brand started into the year of the model changeover with sales of 6,511 vehicles (previous year: 7,285 units). With a market share of about 30% the smart electric drive was the market leader among all newly registered electric cars in Germany in 2013. The new generation of the city speedster will have its market launch in the fourth quarter as a two-seater and a four-seater.

 

 
January 2014
January 2013
Change in %
Mercedes-Benz
109,477
94,895
+15.4
smart
6,511
  7,285
-10.6
Mercedes-Benz Cars
115,988
  102,180
+13.5
Mercedes-Benz Sales in the Markets
Europe
  40,830
  38,539
+5.9
- thereof Germany
13,595
   12,541
  +8.4
NAFTA
25,198
  24,783
+1.7
- thereof USA
22,604
  22,501
+0.5
Asia/Pacific
39,324
  27,254
+44.3
- thereof Japan
  4,015
  2,315
+73.4
- thereof China
  24,199
16,695
+44.9

Original source: Daimler