USA: Mercedes, BMW and Toyota are ‘world's most advocated brands’ - NOP
NOP World has announced that Mercedes, BMW and Toyota are the world's most advocated brands according to its 2004 Global Advocacy Study of 43 companies that queried over 30,000 consumers across 30 countries. Over half of the customer base of these companies is classified as "active brand advocates," individuals so passionate about a particular brand that they are likely to help spread the word about its benefits and recommend its products.
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