US: Mercedes-Benz to offer SIRIUS Satellite Radio in over 80% of its vehicles
Mercedes-Benz, USA and SIRIUS Satellite Radio has today announced that Mercedes-Benz USA (MBUSA) plans to significantly increase the rate at which they install SIRIUS radios in Mercedes-Benz vehicles to more than 80% for 2007, with plans to continue building to 90% for 2008 and over 90% by 2009.
The growth in the installation rate far exceeds earlier estimates of 50% that were set less than two years ago.
The luxury automaker also plans to offer SIRIUS as standard equipment on two additional models this year the S-Class and CLS. The new models will become available with SIRIUS at dealerships later this year. SIRIUS is currently standard in Mercedes-Benz's SL-Class and CL-Class model vehicles, and all AMG and 600 model vehicles.
"Mercedes-Benz customers enjoy SIRIUS' unique radio programming, including commercial-free music, news, information and the best sports programming," said Bernard Glaser, general manager of product management for MBUSA. "It is the perfect complement to the Mercedes-Benz driving experience."
"We are happy to see SIRIUS go standard across so many Mercedes-Benz vehicle models. Mercedes-Benz continues to be a great partner in driving the growth of SIRIUS," said Mel Karmazin, Chief Executive Officer of SIRIUS. "With these increased installation rates, now more Mercedes-Benz drivers will get to experience for themselves the best radio on radio."