UK: Mazda 'Zoom Zoom' advertising tagline to last at least another year
Mazda's UK advertising with the “Zoom Zoom” tagline is to continue for at least the next year with media and marketing spend increasing from £23 million this year to £27.5 million in 2003. The increase will be used to promote two new models in the next 12 months following this summer's introduction of the 6. The 2 supermini will be launched in the UK in March followed by the flagship sports RX-8 in July.
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