Mazda's UK advertising with the “Zoom Zoom” tagline is to continue for at least the next year with media and marketing spend increasing from £23 million this year to £27.5 million in 2003. The increase will be used to promote two new models in the next 12 months following this summer's introduction of the 6. The 2 supermini will be launched in the UK in March followed by the flagship sports RX-8 in July.