UK: Mazda to double specialist fleet dealers
Mazda is to double the number of fleet specialist dealers in the UK as it seeks to further expand corporate business.
The brand had a 140-strong dealer network at the end of 2003, including seven fleet specialist dealers, and, by the end of June, expects to have a fleet specialist dealer network of 15, each with a dedicated corporate sales manager and demonstrator fleet. The network will total 157 by the end of 2004.
Mazda UK fleet and remarketing director David McGonigle said: "The 15 fleet specialist dealers are located throughout the UK, however it is important that we recognise that all dealers are equipped to sell fleet and we have established a programme to encourage just that.
"The fleet specialists have relationships with major blue chip customers and contract hire and leasing companies, while the rest of the network is focused on winning more localised fleet business."