Mazdas new UK image started with UK dealers while existing outlets will be updated by the end of next year

Mazda's new UK image started with UK dealers while existing outlets will be updated by the end of next year

Madza UK has started a major upgrade of its 137 dealerships aimed at "improving the customer experience".

So far 20 dealers, mostly new to the brand, have been given the new look while the rest will be completed by the end of next year.

Managing director Jeremy Thomson said: "We are getting the products right, now we want to make sure our customers are happy with their experience at our dealerships."

The brand's sales in this country are expected to hit the 50,000 levels of 10 years ago when Mazda reignited sales after taking full control of its previously independent importer in 2001.

Thomson said if sales could reach 51,500, this would be a record since Mazda started selling cars in the UK.

"We steadily built sales from 2001, even weathering the economic crisis thanks to the country’s scrappage scheme, but sales ultimately dropped when we were hit by the Fukishima nuclear disaster, the tsunami and a currency exchange rate which went against us.

"Since 2012, we have been able to grow again from 25,550 back up close to an expected 50,000 this year. This growth has been led by product with the introduction of the CX5 in 2013, the 3 in 2014 and this year we have the 2, CX3 and MX-5."

Thompson was speaking during the UK launch of the CX3 which he hoped would prove as successful in the country as the CX5.

"The CX5 continues to confound us with its strong sales. We sell all we can get hold of without any advertising or any sales incentive offers."