JAPAN: Mazda, Fiat sign agreement for Alfa Romeo roadster production

By | 18 January 2013

Spider Veloce was last Alfa Romeo roadster sold in US; the brand left in 1993. Fiat has said Alfa will return about 2014; the new roadster is surely in its planned model line.

Spider Veloce was last Alfa Romeo roadster sold in US; the brand left in 1993. Fiat has said Alfa will return about 2014; the new roadster is surely in its planned model line.

Mazda Motor Corporation and Fiat have signed a final agreement  for Mazda to produce an Alfa Romeo roadster at its Hiroshima, Japan, plant starting from 2015.

The roadster will be based on the next generation MX-5 and developed for global sale.

"The agreement foresees for both Mazda and Fiat to develop two differentiated, distinctly styled, iconic and brand-specific roadsters featuring rear-wheel drive," Mazda said.

"The Mazda and Alfa Romeo variants will each be powered by specific proprietary engines unique to each brand.

"Through this contractual agreement, Mazda aims to enhance development and production efficiency and revitalise enthusiasm for open-top two-seater sports cars around the world."

Fiat said: "This collaboration will permit the company to deliver a modern interpretation of the classic Alfa Romeo roadster utilising the latest technical solutions, helping Alfa Romeo to achieve its stated goals by 2016."

Sectors: Vehicle manufacturers, Vehicle product & design

Companies: Mazda, Fiat, Alfa

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JAPAN: Mazda, Fiat sign agreement for Alfa Romeo roadster production

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