Fiat Chrysler's luxury brand Maserati smashed sales records in 2013 with deliveries up 148% to a record of annual tally of 15,400 vehicles, driven by the success of the new Quattroporte and Ghibli models launched during the year, and beating the previous benchmark of 8,600 units set in 2008. As a result, it booked large rises in revenue and profits.

This was even more impressive because many key markets did not get the Quattroporte until the very end of the year, if at all, and the Ghibli will only reach most markets in 2014, so these new modesl have yet to contribute fully to Maserati’s surging deliveries, a spokesman for the Australian and New Zealand distributor told just-auto.

Nonetheless, Maserati delivered 7,800 units of the Quattroporte, which was released in March, while 2,900 Ghiblis were shipped between launch in October and the end of the year. 

It ended the year with 13,000 orders each for the two new models, in contrast to the marque’s total 2012 sales of 6,300, sugesting 2014, the legendary company’s centenary year, will be another record breaker.

The US remained Maserati's top market last year, with sales up 138% to 6,900 vehicles. China saw a huge 334% to 3,800. Europe, despite on-going difficult economic conditions, recorded a 133% rise to 2,500. Asia Pacific, excluding China, rose 52% to 1,300 and Middle East sales climbed 81% to 750.

Revenues totaled EUR1,659m for the year, an increase of 120% over 2012. The brand closed 2013 with full-year trading profit of EUR171m, or 10.3% margin, a EUR114m increase over 2012 (EUR57m).

EBIT, which included a EUR65m write-down of previously capitalised R&D related to a new model, the development of which has now been switched to a more technically advanced platform considered more appropriate for the Maserati brand, totaled EUR106m. The year on year improvement reflected the significant increase in volumes.

Maserati’s fourth quarter revenues totaled EUR776m, 47% alone of the full year total, and nearly four times the Q4 2012 level, with a significant contribution from the newly-launched Ghibli.

Trading profit was EUR123m for the quarter, an increase of EUR110m over Q4 2012. EBIT, which included the one off R&D write-down, was EUR58m.

"The results are a clear vindication of the decision to invest EUR1.4bn in Maserati to develop a range of all-new models, starting with the Quattroporte, and to build new car factories to produce these models," the spokesman said.

Fiat Group 2013 trading profit off EUR1bn but Europe losses lessen

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MASERATI SMASHES RECORDS IN 2013

 

Maserati has smashed records in 2013 with unprecedented demand for its products pushing deliveries up 148% to a new all-time annual record of 15,400 vehicles, beating the previous benchmark of 8,600 units in 2008.

But this massive increase in deliveries is just part of the picture of Maserati’s success in 2013. Many key markets did not get the Quattroporte until the very end of the year, if at all, and the Ghibli will only reach most markets in 2014 and, therefore they have yet to contribute fully to Maserati’s surging deliveries. Australian and New Zealand are only receiving the Quattroporte this month (January 2014) with the arrival of the Quattroporte Sport GTS. The variant that will take 70 per cent of local sales, the Quattroporte S, is still more than a month away. The Ghibli will not arrive here until the end of the second quarter.

Maserati ended the year with 13,000 orders each for the new Maserati Quattroporte and the new Maserati Ghibli, in contrast to the marque’s total 2012 sales of 6,300, pointing already to 2014, the legendary company’s centenary year, being another record breaker.

The USA remained Maserati’s top market, with sales up 138 per cent to 6,900 vehicles. China recorded a staggering 334 per cent increase in deliveries, reaching 3,800 vehicles. Even Europe, with its on-going difficult economic conditions, recorded a 133 per cent increase in deliveries to reach 2,500 vehicles. Asia Pacific, excluding China, rose 52 per cent with 1300 vehicles delivered and Middle East saw deliveries rise 81 per cent with 750 vehicles delivered.

With revenue up 120 per cent over 2012 to Euro 1,659 million, profits rose from Euro 57 million in 2012 to Euro 171 million last year. It is also worth noting that a full 47 per cent of this revenue and profit increase was achieved in the fourth quarter.

The results are a clear vindication of the decision to invest Euro 1.4 billion in Maserati to develop a range of all-new models, starting with the Quattroporte, and to build new car factories to produce these models.

(ends)

 

Maserati

For 2013, Maserati posted a 148% increase in shipments to 15,400 vehicles, driven by the success of the new Quattroporte and Ghibli models launched during the year. For the Quattroporte, which was released in March, shipments totaled 7,800 units. For the Ghibli, a total of 2,900 units were shipped between launch in October and year end. At 31 December, order intake for the two new models totaled 13,000 units apiece.

Combined shipments for the GranTurismo and GranCabrio were in line with 2012 at 4,700 units for the year. All markets contributed positively to the significant year-over-year increase. The USA remained the brand’s number one market with shipments up 138% over the prior year to 6,900 units. China, the brand’s second largest market, recorded the highest percentage increase with shipments up 334% to 3,800 units. Even in Europe, where economic conditions remained difficult, shipments were up 133% to 2,500 units on the back of the contribution of the new models. Results were also strong for the Asia-Pacific region (excluding China) and the Middle East, which registered increases of 52% (1,300 vehicles) and 81% (750 vehicles), respectively.

Revenues totaled €1,659 million for the year, an increase of 120% over 2012.

Maserati closed 2013 with full-year trading profit of €171 million, or 10.3% margin, representing a €114 million increase over the prior year (€57 million in 2012).

EBIT, which included a €65 million write-down of previously capitalized R&D related to a new model the development of which has now been switched to a more technically advanced platform considered more appropriate for the Maserati brand, totaled €106 million. The year-over-year improvement reflected the significant increase in volumes.

Maserati’s fourth quarter revenues totaled €776 million, representing 47% of revenues for the full year and nearly four-times the Q4 2012 level, with a significant contribution from the newly-launched Ghibli.

Trading profit was €123 million for the quarter, an increase of €110 million over Q4 2012. EBIT, which included the above mentioned unusual charge, was €58 million.

 

In January 2013, Maserati gave its world premiere presentation of both the V8 (530 hp) and V6 (410 hp) versions of the new Quattroporte at the North American International Auto Show in Detroit. At the Geneva Motor Show in early March, Maserati presented the 4-seat GranTurismo MC Stradale and, for the first time in Europe, the new Quattroporte. The Shanghai Motor Show in April was the chosen venue for the world premiere presentation of the new Maserati Ghibli. At the Frankfurt Motor Show in September, Maserati showcased the diesel version of the Quattroporte along with the Ermenegildo Zegna Limited Edition concept version, the first project in partnership with the premiere Italian fashion house. Mid-November saw the North American debut of the Ghibli at the Los Angeles Auto Show.

Original source: Maserati Australia and New Zealand