EXCLUSIVE: INDIA: Maruti updates the Esteem
Maruti Udyog has launched an updated version of the Esteem, a saloon based on the late 1980s Suzuki Swift. The Esteem is Maruti's contender in the sub-compact segment in India and has been facing rough weather for the last three years as newer rivals have diminished its market share.
The new Maruti Esteem styling is largely based on the Chang'an-Suzuki Antelope / Lingyang Ok series, the Chinese version of the Swift. Styling changes are evolutionary and the company has tried to stay faithful to the original Esteem look. That the new styling is borrowed from the Chang'an, to keep designing and tooling costs low, is another factor that has kept the new look evolutionary than revolutionary. Changes are limited to the front and rear lamps, bumpers and the addition of a spoiler.
Keeping refreshing cost low was an important factor for the company, as Maruti does not sell many Esteems. Last year, sales reached 10,800 units and the new look is expected to keep the car ticking along for a couple of years more, till a replacement is introduced.
Along with the refresh, Maruti has also reduced prices. The base LX version is now priced at INR 425,000 (€7,700) compared to INR 467,000 (€8,500) for the outgoing model. Similarly the outgoing top-of-the-line VX model was priced at INR 540,000 (Euro 9,850) compared to the new VX, which comes at INR 490,000 (€8,950). The new Esteem is also available in diesel, powered by Peugeot TUD 5 engines that Maruti imports, but no price reductions have been made for the diesel version.
Deepesh Rathore / Tilak Swarup
As diesel engines become predominant in Europe and begin to gain increased consideration in the US, Delphi says that it has an answer to the question of helping automakers answer a tough question: how...
Maruti Udyog's board has decided to invest INR32.7 billion in two new joint ventures with Suzuki Motor Corporation....
While 'official' sales figures have yet to be declared, March results announced by leading manufacturers have shown healthy improvements over the same month last year....
Arcelor has approached the Indian Ministry of Steel with a view to setting up a steel production unit in India....
Volkswagen will establish a vehicle plant in the port city of Vizag, starting in the next six weeks, The Hindu newspaper reported, citing major industries minister, B Satyanarayana....
Hyundai India's latest series of advertisements for its small hatchback Santro Xing (Atos) have caused a controversy....
In the last three months of 2004, the European car market was running at about 51% diesel penetration, according to Alexandre Ismail, vice president and general manager Europe at turbocharger market l...
Ford Motor Co. has bought its Indian partner's stake in its local subsidiary, a company official told the Associated Press (AP) on Wednesday....
- THE WEEK THAT WAS: Chinese scoop up Pirelli
- Briefing: developments in powertrain batteries
- ANALYSIS: VW Group - success and succession
- VEHICLE ANALYSIS: A new Volkswagen for the fleets
- COMMENT: Russia - it is rocket science
- Volvo Cars to build US factory
- New York show debuts: Porsche Boxster Spyder added
- GM management outlines reasons for Russia rethink
- Mahindra throws in the Brazil towel
- Tesla to unveil 'major new non-car product line'