MALAYSIA: Malaysian sales up 10% on discounting
New vehicle sales in Malaysia increased by 10.5% to 53,365 units in November, compared with 47,755 a year earlier, according to local reports citing government registration data.
This brings total year-to-date sales for the first eleven months of 2012 to 567,170 units, although the market will likely struggle to reach the Malaysian Automotive Association’s (MAA) full-year forecast of 815,000 units – compared with 600,123 units sold in 2011.
Helping to drive sales growth in November was heavy discounting and promotional activity by foreign brands, which helped them gains market share at the expense of Proton and Perodua.
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The Malaysian automotive industry is expecting competition in the local market to intensify as the government reduces excise duties further to lower new car prices....
Malaysia's Proton Holdings is expected to unveil new models and announce new collaborative agreements over the next year, according to local industry sources....
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