INDIA: Mahindra names its next gen electric car ‘e2o’
Mahindra Reva Electric Vehicles named its next generation, future ready, electric car as the 'Mahindra e2o'. The Mahindra e2o is the manifestation of Mahindra Group's vision of the 'future of mobility', which was revealed earlier this year by group chairman Anand Mahindra. It involves the creation of future-ready vehicles that meet the 5 C's framework of clean, convenient, connected, clever and cost effective. The Mahindra e2o is the first step in the creation of an entire electric vehicle value chain and ecosystem by the Mahindra Group.
Pronounced as 'Ee-too-oh', the electric vehicle has undergone extensive testing, validation and has been certified as road worthy in India. The Mahindra e2o is slated to be launched soon and will be produced at Mahindra Reva's recently inaugurated plant in Bengaluru. This is India's first platinum certified automobile plant and has a rated capacity of 30,000 cars per annum.
Started under the project code name NXR, the Mahindra e2o is 'powered by reva', benefiting from Mahindra Reva's extensive experience in electric cars.
The Mahindra e2o has been named keeping in mind the overall Mahindra Reva philosophy of "inspired by orange to go green" for sustainable living. The 'e' in Mahindra e2o stands for the energy of the sun which is abundant and clean. The '2' pronounced as 'to' signifies the connected technologies in the car, while 'o', represents 'oxygen', the life force that sustains all of our existence on planet earth. Thus, the name in its totality is a testimony to the Mahindra Group's commitment to a cleaner environment for our planet.
Commenting on the Mahindra e2o, Dr. Pawan Goenka, president, automotive and farm equipment sectors, Mahindra & Mahindra said, "The Mahindra e2o is a game changing development within the personal mobility space that will help the Mahindra Group usher in a positive change in the lives of our customers. We are on the threshold of ushering in a new paradigm across the automotive value chain, by bringing in products and mobility solutions which will bear testimony to our commitment to create a cleaner environment on planet Earth. This is significant step towards creating a comprehensive eco-system of sustainable mobility solutions, encompassing alternative technologies such as electric, hybrid and fuel cells into our research, development and commercialisation plans."
Chetan Maini, founder and chief of strategy and technology, Mahindra Reva electric vehicles, said, "The Mahindra e2o is a very real solution to power personal mobility for a sustainable future. Based on the Mahindra Group's 5 C's reference framework, this truly is a technologically advanced mobility solution for the future. Besides being a true friend of the environment, the Mahindra e2o also brings to the Indian consumer cutting-edge technological innovation that will help them remain connected in a convenient and cost-effective manner."
The Mahindra e2o will use next generation lithium ion batteries and have a range of 100 km per charge which is adequate for most daily journeys within the city. The Mahindra e2o will enable users to charge their vehicle through any 15 ampere plug point at home, or at the workplace.
Mahindra Reva has also developed and integrated a host of proprietary technologies for the Mahindra e2o, all of them directly inspired by the vision of the future of mobility. In addition, the Mahindra e2o is capable of using the futuristic ecosystem of 'Sun2Car' to derive energy from the sun to charge the vehicle, while helping to protect and preserve the environment.
Future of Mobility and 5 C's
In August 2012, the Mahindra group unveiled a movement that seeks to encourage its stakeholders to co-imagine and co-create with it a shared vision of the future of mobility. To kick start the movement, a framework that captures the critical elements of future change - the 5 C's framework - was introduced. The 5 C's are 'clean', 'convenient', 'connected', 'clever' and 'cost-efficient' and when taken together, they define the 'future of mobility'.
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