Magna trials new ridesharing app in Michigan
Magna International is launch a pilot rideshare programme using an SPLT app and will offer it to 1,700 employees who commute to four of its southeast Michigan locations.
SPLT provides the app-based rideshare platform which allows co-workers commuting along similar corridors to find one another and share the ride to and from work using their own vehicles.
Magna is a co-sponsor of the inaugural Techstars Mobility accelerator, which kicked off in Detroit last year. Magna mentored SPLT through the programme, has since helped develop the app to meet corporate needs and recently elected to run the pilot program.
Swamy Kotagiri, Magna's chief technology officer, said: "Ridesharing is certainly a trend that we are learning more about and, by teaming up with SPLT, we can get a better understanding of that market and collect data on consumer mobility needs."
Employees enter schedules and addresses into the app and these are automatically matched with co-workers using a ride matching algorithm.