Porsche chief Mattias Mueller expects to hit the company's 200,000 annual sales target in 2015, three years ahead of schedule, following record deliveries in 2014.
December sales jumped 39% from a year earlier to 20,644 boosting full-year deliveries to a record 189,849 and up 17% over 2013. More than two-thirds of sales were SUVs, boosted by the new Macan model which went on sale last April.
Around 45,000 Macans were sold, of which 34,000 were to customers new to the Porsche brand, said Mueller. He added that Porsche, which contributed a fifth of VW group's nine-month operating profit of EUR9.4bn (US$11.1bn), could see its operating margin drop to 13% of sales temporarily, from about 17-18%, because of spending on fuel efficiency and connectivity.
The carmaker is targeting an operating margin of at least 15% over a five-year period.