Lotus has announced the official opening of the new Lotus flagship showroom in Singapore, strategically located in the heart of the city.

In conjunction with the opening, Lotus also unveiled the Exige S, Elise and Evora to the Singaporean public.

The 4,400 sq ft showroom was officiated by the chairman of group Lotus, Mohd Khamil, who was accompanied by the chairman of Richburg Motors Singapore, Eric Wong. Also present at the event were his excellency Antony Phillipson, the British High Commissioner to Singapore and Lukman Ibrahim, the deputy chief executive officer of Proton.

Lotus Singapore will operate in partnership with Richburg Motors, who also represent Lotus in Hong Kong, allowing opportunity for a synergy between the two markets.

According to Mohd Khamil, the launch of the flagship showroom in Singapore affirms the DRB-HICOM Group's commitment to revive and strengthen the Lotus brand, not just globally, but in particular in the ASEAN region. "I am confident that our partnership with Richburg Motors - who is already a well-established player in the Hong Kong market, will ensure the growth of Lotus here in Singapore," he said.

"Singapore is a highly challenging and fascinating market place with all kinds of luxury and sports cars, hence we must be competitive. The Lotus range, now completed by the Exige S and its Roadster variant, is perfect for sportscar enthusiasts and it is our hope that the people of Singapore will agree. What's more, our links into Hong Kong and Singapore now mean we can work together to further strengthen the Lotus brand and expand our operation in the region."

Singapore is a key market for Lotus. Since 1998, the Lotus brand had been carefully managed in Singapore by long-term partners EuroSports. Lotus said that "it is with fond memories and with sincere thanks that Lotus also announces the end of this partnership".

Eric Wong of Richburg Motors said: "As a Lotus dealer in Hong Kong for eight years, it is my great pleasure to be appointed as the dealer for Lotus in Singapore. Lotus is more than roads and tracks, it is an icon and driving one reflects the person you are. Lotus is an athletic, sporting brand, it has heritage in competition, style, innovative and advanced engineering - it is something very special to be part of."

"We are excited about Lotus' growth in Singapore, we have a strong commitment to the brand and to the market. We pride ourselves on service and quality and we take every opportunity to demonstrate the unique excitement of the world of Lotus. We have set up a new service and pre-delivery centre to complement our showroom, and look forward to welcoming customers of new and old Lotus cars whilst showcasing our exclusive service for this exclusive brand."