UK: Lotus CEO sets out 'British Porsche' strategy

Author: Dave Leggett | 16 December 2010

Lotus Group CEO Dany Bahar has set out a medium-term growth strategy to revive the Proton-owned unit and return it to profitability.

just-auto articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.


Join just-auto now and save 42%

If you’re already a member, login here

Not what you were looking for?

Search just-auto:

More articles related to this one

*UPDATED* ANALYSIS: Why Honda is being outsold by Porsche in Germany
The worrying decline of Honda in Europe's biggest market for passenger vehicles.

MALAYSIA: Proton increases spending to fund expansion
Malaysia's Proton Holdings reported a threefold increase in net profits to MYR61.6m (US$21.4m) for the quarter ended 31 March, compared with MYR2.64m a year earlier.

UK: Lotus confirms funding for new models
Proton has been propping up Lotus cars for many years and has emerged as a key player in funding the British sports car company's ambitious new product plans.

Market research related to this article

Intelligence set: Company profiles for the major vehicle manufacturers
This intelligence set packages together the latest 2009 editions of our company profiles covering the major vehicle manufacturers, using the latest and most up to date data available. It offers great value for money and contains essential information...

Porsche Automobil Holding SE - SWOT Analysis
Datamonitor's Porsche Automobil Holding SE - SWOT Analysis company profile is the essential source for top-level company data and information. Porsche Automobil Holding SE - SWOT Analysis examines the company’s key business structure and operations, ...

Porsche Automobil Holding SE (PAH3) - Financial and Strategic Analysis Review

Porsche Automobil Holding SE (Porsche) is an automobile manufacturer based in Germany. The company, along with its subsidiaries, is principally engaged in the development, manufacture and marketing of sports cars, related accessories and spare par...

Welcome to the home of automotive information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page