• New S trim level lowers entry price by over $6,000 or 18%
  • Available federal and state incentives can bring price down to under $19,000
  • Improved energy efficiency, faster charging times, more model/option choice for 2013 model year

Local assembly allowing revised trim and equipment specifications has resulted in Nissan lowering the starting price of the Leaf EV in the US 18% to $28,800, before federal and state incentives.

That's for a new entry level S grade which the automaker said is the lowest priced five passenger electric vehicle sold in the US. Depending on location, some buyers may pay as little as $18,800 after tax credits, putting the EV on par with petrol-powered vehicles of its size.

"Nissan's objective for the Leaf has always been to produce an affordable zero-emission vehicle for the mass market, and the 2013 line is a prime example of that commitment with increased value at every trim level, making it more accessible for more people," the automaker said.

Eligible buyers can get a $7,500 federal tax credit and some states and municipalities offer additional incentives. California residents can get a state rebate of $2,500.

Additions for 2013 include 17-inch alloy wheels and leather interior for SL versions, optional 'around view monitor' and seven-speaker Bose energy efficient audio system. Now standard on SV and SL models is a 6.6 kW onboard charger that "significantly reduces" 220V charging times.

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Nissan Brings New, U.S.-Assembled 2013 LEAF to Market with Major Price Reduction

- Addition of a new LEAF S trim level lowers entry price by more than $6,000, or 18 percent

- Available federal and state incentives can bring price down to less than $19,000

- Improved energy efficiency, faster charging times and greater customer choice headline 2013 model year improvements

FRANKLIN, Tenn., Jan. 14, 2013 /PRNewswire/ -- Nissan has announced that U.S. pricing for the new 2013 Nissan LEAF will start at an MSRP of $28,800 for the newly-added S grade, making it the lowest priced five-passenger electric vehicle sold in the United States. Depending on location, some consumers may purchase the vehicle for as low as $18,800 with qualifying federal and state tax credits, putting the LEAF on par with gas-powered vehicles of its size.

(Photo: http://photos.prnewswire.com/prnh/20130114/CL42137 )
(Logo: http://photos.prnewswire.com/prnh/20080506/NISSANBADGELOGO )

Nissan's objective for the LEAF has always been to produce an affordable zero-emission vehicle for the mass market, and the 2013 LEAF is a prime example of that commitment with increased value at every trim level, making it more accessible for more people.

"With nearly 50,000 LEAFs on the road globally, we are the leaders in zero emissions vehicles and our class-leading product just got better," said Billy Hayes, Global vice president of LEAF sales for Nissan. "From the very outset, Nissan has continuously advanced and refined the affordable zero emissions vehicle ownership experience. Now customers won't have to pay a premium for owning a green car that's really fun to drive, and that's exciting."

Nissan recently began U.S. assembly of the 2013 Nissan LEAF at its manufacturing plant in Smyrna, Tenn., a localization initiative that further drives efficiencies by leveraging already-existing equipment and processes while also reducing exposure to fluctuations in foreign currency. The battery packs that power LEAF are built in an adjacent facility in Smyrna while the vehicle's electric motor comes from Nissan's powertrain plant in Decherd, Tenn., further supporting efficient manufacturing.

Eligible consumers can take advantage of a $7,500 federal tax credit, and some states and municipalities offer additional incentives. For example, California residents can get a 2013 Nissan LEAF for as low as $18,800 after the federal tax credit and state rebate of $2,500.

Nissan will also continue its lease offer for the 2013 LEAF, allowing consumers to lease the electric vehicle for as low as $199 per month for 36 months, which includes tax credits and destination charges.

Additions to the 2013 LEAF include: 17-inch alloy wheels and leather appointed interior on SL models, available Around View® Monitor and 7-speaker Bose® energy efficient audio system and a 6.6 kW onboard charger that significantly reduces 220V charging times and is standard on SV and SL models.

Manufacturer's Suggested Retail Prices* (MSRP) for the 2013 Nissan LEAF:

    Model               MSRP*
    -----               ----
    LEAF S                         $28,800 USD
    ------                         -----------
    LEAF SV                        $31,820 USD
    -------                        -----------
    LEAF SL                        $34,840 USD

Original source: PRN