US: Lexus tries customised advertising via digital video recorders
Digital video recorder maker TiVo has introduced its first advertiser custom application, the Lexus Car Configuration Tool, that will be integrated into a showcase on the TiVo service in the US.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable