SPAIN: Lexus’ new hybrid and solving a ‘harmonious paradox’
With the European launch of its GS450h petrol-electric hybrid model, Lexus is hoping to enhance its brand image and further increase sales in the European market. The GS450h is the second petrol-electric hybrid under the Lexus brand (following the RX400h) and it comes with an unequivocal marketing message: this is first and foremost a luxury performance car.
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