The 1.8i three-door entry-level version of the Freelander, Britain's and Europe's best-selling 4x4 vehicle, has its UK recommended retail price cut by £1,000, to £15,995. In addition, it gets an extra £1,215 of standard equipment. The 1.8i three-door Hardback model is now £500 less expensive than it was when the Freelander was launched in 1997 - and is better equipped. All other Freelander models get their prices cut by between £955 and £1,000, and get extra standard equipment features worth between £950 and £1,375.
A new entry-level Discovery model, the E, has been added to the range, costing £21,995. That's £3,510 less expensive than the previous entry-level Discovery. Other Discovery models get price reductions of up to £2,295 and specification enhancements worth up to £3,190.
The Range Rover gets price reductions of between £995 and £2,705, and also gets higher specification as standard.
Commenting on the pricing action, Land Rover UK's Managing Director Mike Wright said: 'There has been a great deal of uncertainty in the UK market. We want to offer something genuine and permanent to our customers, and a straight no-nonsense price cut, allied to higher specification levels, is the best way to do it.'