USA: Land Rover North America, Inc. Launches New 'Courage' Ad Campaign; Striking New Ads Target Creative Individuals Possessing a 'Maverick Mindset'
Land Rover North America, Inc. has introduced the first of two new television commercials that serve as the foundation of its new brand-building ad campaign. The "Courage" campaign is the first created for Land Rover by the Austin, Texas-based GSD&M, which won the Land Rover North America creative business in March 2000.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable