A survey of auto industry executives by KPMG found a majority of respondents expecting to see further share decline for the Big 3 over the next five years. Asian brands are expected to be the main winners, with a majority also expecting European brands to see share gains. In November, KPMG LLP interviewed 103 automotive executives with respect to the economy and technology and the outlook for the next five years. Some 51% of respondents see market share decline (22% see an increase) for North American brands over the next five years; 74% see increase (9% decrease) for Asian brands and 51% an increase (13% decrease) for European brands.