Positioning is paramount in the car industry and Tata Motors' Jaguar Land Rover is in pole position according to Christian Stadler, associate professor of strategy at Warwick Business School in England. The school's WMG (Warwick Manufacturing Group), works closely with industry partners such as Tata and its JLR luxury vehicle unit, according to its website.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable