Jaguar Land Rover has continued its impressive sales performance following a record year in 2012 with a strong start to this year.

In January the Tata-owned unit sold 34,877 vehicles, an increase of 32% versus the same period in 2012. Sales were up across every major market, rising 74% in China, 46% in Asia Pacific, 33% in the UK, 24% in North America and 10% in Europe.

Phil Popham, JLR’s director of group sales operations said, "With one of the best month's sales performances ever, both Jaguar and Land Rover brands have had a very strong start to the year. This reflects the introduction of the all-new Range Rover as well as the 2013 Model Year Jaguar XF and XJ models."

In January, Land Rover sold 29,118 vehicles, up 31%, with increased sales of Freelander, which rose 57%), Range Rover, up 52% including the outgoing model, Evoque, up 32%, Range Rover Sport, which increased sales by 17% and Land Rover Discovery, up 14%. Land Rover sales hit new January records in several markets including the UK, US and Germany.

Jaguar sold 5,759 vehicles in January, an increase of 40% over the same month last year, with increased sales of the XJ, up 70% and the XF, +37%.