Jaguar's Web site is named the "Forbes Favorite" superluxury car site in its "Best of the Web" issue. Forbes reports that the Jaguar site's best feature is the "Build Your Own Jaguar" tool, which allows consumers to choose the interior and exterior colors, choose options and receive a final price on the finished model. Forbes not only found the Jaguar site simple to navigate, but also full of current and historical information and animation.