FRANCE: International success props up Renault’s European operations
However this could not totally make up for falling sales in Europe. Sales and marketing chief Jérôme Stoll said: “In market conditions that were tougher than expected, we sought primarily to defend our margins."
In 2012, the group set a new record outside Europe with 1,279,598 vehicles sold (+9.1%). For the first time in its history, it booked over half of its sales outside Europe.
But sales plunged 18% in Europe. Overall, with 2,550,286 vehicles sold worldwide, group sales were down 6.3% on 2011.
The group set new records in sales and market share in two regions: the Americas and Eurasia. Brazil and Russia are now the group's second and third biggest markets respectively.
Against the backdrop of the market crisis in Europe, where total industry volume was down 8.6%, and efforts to defend margins and restructure the sales offering in the UK, sales of 1,270,688 vehicles were down 18%.
Renault expanded its electric range in 2012, with Twizy, which has topped sales of 9,000 units since launch. With Fluence ZE and Kangoo Van ZE, Renault is number one on the electric vehicle market in Europe with market share of 28%.
Renault brand sales were down 6% on 2011, despite growing 13.9% outside Europe, while Dacia sales rose 4.8% to 359,822 units, buoyed by the expansion of the range in 2012 with the arrival of Lodgy (an MPV), Dokker (the first LCV) and updated Sandero and Logan lines.
South Korean unit Renault Samsung saw sales fall 44.4% to 65,691 units. The brand is restructuring its sales network and product line and targeting a recovery from 2013. New SM5, the first vehicle launched since the roll-out of the brand's revival plan, has made a good start, the company said.
Europe remains the big worry. Renault is highly exposed to markets in France and southern Europe and sales have suffered from the significant downturn in these markets.
The brand’s policy initiated in 2011 to defend unit margins includes restructuring its sales presence in the UK, and elsewhere, realigning prices. Renault has dropped many models from its UK line, including the large Espace MPV/minivan, D-segment Laguna, B-segment Modus MPV, Wind sportscar and the passenger versions of the Kangoo van.
Stoll said the group would pursue its development strategy in international markets.
“In Europe, our objective is to win back market share while continuing to implement a virtuous commercial strategy. Our growth will be driven by the neww Clio, which has made a strong start, and by a major product offensive.”
For more details and data tables, click on 'Press Release' below
Renault steps up its international development
January 18, 2013 | ID: 42989
The Renault group is successfully pursuing its international offensive.
“The Group’s international expansion strategy is bringing results. In 2012, we set a new international sales record with the Renault and Dacia brands. Nevertheless, this success could not totally make up for falling sales in Europe. In market conditions that were tougher than expected, we sought primarily to defend our margins,” said Jérôme Stoll, Member of the Executive Committee, Executive Vice-President, Sales and Marketing & Light Commercial Vehicles.
Sales by brand
Outside Europe: a 9.1% rise in sales, confirming the Group’s international expansion
Eurasia region: sales up by 21.6%, Russia becomes the Group’s third biggest market
Americas region: a new record in sales (+13.6%) and market share (6.6%, a rise of +0.5 point)
Euromed-Africa Region: sales up 4.4% for market share of 14.8% (+0.1 point)
Algeria posted record sales of 113,664 units, a rise of 51.5%, topping the 100,000 mark for the first time. In a strongly growing market, the Renault group increased its market share by 0.8 points to 26%. The Renault brand held on to the No. 1 position, thanks to the success of Logan and Clio, while Dacia now ranks No. 4 (6th in 2011).
“Building on its international development strategy and the launch of attractive new products, the Renault group is setting a course for growth in 2013. We will pursue our development strategy in international markets. In Europe, our objective is to win back market share while continuing to implement a virtuous commercial strategy. Our growth will be driven by New Clio, which has made a strong start, and by a major product offensive with the launch of Captur, ZOE, New Clio Estate, New Symbol, New Logan, New Sandero, New Fluence and Novo Clio,” said Jérôme Stoll, Executive Vice-President, Sales and Marketing & Light Commercial Vehicles.
Total sales by brand
Total Group sales, PC +LCV by region
Original source: Renault media
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