USA: Incentives may be losing allure as industry acknowledges quest for new "consumer hook" - report
According to a Reuters report, the rebates, interest-free loans and other incentives that US car makers have used to keep sales robust for much of the past year may be losing their allure, just as the industry braces for a slowdown. Citing analysts' reports on Thursday, Reuters said incentives in February averaged $US2,225 per new vehicle, a 10% increase over January and a 33% increase over the same month a year ago. But the seasonally adjusted rate of sales fell to an annualised rate of 15.4 million, down from 16.2 million a month earlier and 16.6 million in February 2001.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable