The In Car Entertainment (ICE) sector saw a record year in 2001 according to data released by Gfk Marketing Services at SMMT today. The first official figures released on the ICE market show a total UK value of £235 million last year. Radio/CD head units continued their growth of the last four years, recording a 46.7 per cent rise to 689,000 units. Nearly 40 per cent of Radio/CD head units purchased fell into the £130.00 to £179.99 price bracket, which helped push the market to record levels.
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