USA: Hyundai win-ning branding campaign begins this week
Hyundai Motor America will launch a new national brand campaign on October 17. A complementary campaign will break simultaneously to support the four regional Hyundai dealer associations. Created by the Richards Group, the 'Win' campaign targets smart, down-to- earth consumers and presents Hyundai as the right brand for people who always seem to have the right perspective -- those who are 'winners' at life.
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