The July introduction of the redesigned Lexus IS line in July, including a full hybrid model, boosted full year sales here in the UK 90% year on year to 1,979 units, versus 1,046 in 2012.
"The new IS 300h has further broadened the range’s appeal, in particular with business customers who can enjoy the benefit of class-leading company car tax rates, thanks to low emissions from the hybrid powertrain. As well as being cleaner and more fuel efficient than its premium market rivals, the IS 300h delivers an impressively quiet and refined drive," Lexus UK said in a statement.
Last summer also brought a refresh for the well-established RX hybrid luxury SUV, now four years into its life cycle. That helped boost 2013 sales almost 7% to 2,084 units.
Total Lexus UK sales in 2013 rose 7.3% to 9,014, according to the SMMT, for 0.4% market share.
The parent company boosted Toyota brand sales 4.8% to 88,648 units though market share fell to 3.91% from 4.14%.
Auris volume was up from 11,469 cars in 2012 to 16,215 last year. Hatchback sales rose 64.2%, the largest year on year sales increase in the class.
A mid-life update for the Turkish built, seven-seat Verso derivative helped sales rise from 2,981 to 3,565. Further growth is likely this year when a new, tax-friendly diesel engine, supplied by BMW, is launched.
Boosted by a full redesign, sales of the RAV4 soared 78% from 4,030 in 2012 to 7,174. Thanks partly to the appeal of the two litre D-4D diesel 2WD version, sales to fleet and business customers soared 148%.
Auris Hybrid sales rose almost 40% to 6,160 and the model is now Britain’s best-selling hybrid.
The hybrid was the most popular in the wagon range, selling more than double the volume of the petrol and diesel versions.
Toyota said the Prius Plug-in outsold its closest rival, the Vauxhall Ampera, by more than two to one. Total sales rose 8.5% compared to 2012.
Overall, Toyota sold 6,160 hybrids in 2013 compared with 4,031 a year earlier.
Despite now being in its eighth year, sales of the Aygo, built in a Czech Republic joint venture with PSA, also rose.
STRONG 2013 FOR LEXUS IS AND RX
Sales results for 2013 show customers have been quick to respond to the arrival of the new, fourth generation Lexus IS executive saloon.
The introduction of the all-new range in July, including for the first time in the model’s history a full hybrid model, powered an increase of almost 90 per cent in full year sales, compared to 2012.
Key factors in the IS’s out-of-the-blocks success have been its striking sports styling, high equipment specifications and definitively Lexus contemporary luxury and refinement.
The new IS 300h has further broadened the range’s appeal, in particular with business customers who can enjoy the benefit of class-leading company car tax rates, thanks to low emissions from the Lexus Hybrid Drive powertrain. As well as being cleaner and more fuel efficient than its premium market rivals, the IS 300h delivers an impressively quiet and refined drive.
While the new IS has secured early success, the well-established Lexus RX hybrid luxury SUV continues to impress. The current model may be four years into its lifecycle, but a mid-life refresh last summer ensured it maintained plenty of customer appeal. At year-end sales were almost seven per cent ahead of 2012’s results.
Total Lexus UK sales in 2013 were 9,014, equal to a 0.4 per cent share of the total market.
AURIS, VERSO AND RAV4 EXCEL IN TOYOTA’S 2013 SALES RESULTS
The second generation Auris hatchback – built in the UK at Toyota’s Burnaston plant – enjoyed an excellent first full year in the showroom since its launch in late 2012. Customers have responded positively to the appeal of the new model, pushing sales up by almost two thirds year-on-year (64.2 per cent).This performance was the largest year-on-year sales increase of any compact family hatchback.
The figures also reveal that Auris Hybrid has become Britain’s best-selling hybrid model, amassing 6,160 sales in the past year, nearly 40 per cent of all Auris sales. Toyota’s continuing extension of its hybrid technology into the mainstream market included the introduction of Auris Hybrid Touring Sports last spring. The hybrid wagon has quickly proved the most popular in the range, attracting more than double the sales of its petrol and diesel stablemates.
Verso, Toyota’s family-friendly compact MPV, successfully ramped up its customer appeal with a mid-life update during 2013. That helped it secure a sales increase of almost 20 per cent compared to its 2012 performance. This momentum should be maintained during 2014 with the introduction of a new 1.6 D-4D diesel engine to the range, delivering stronger performance, fuel efficiency and lower emissions.
The new RAV4 was an exceptional performer for Toyota last year, ending the year with sales up by 78 per cent. Thanks in large part to the big appeal of the 2.0-litre D-4D two-wheel drive version of the SUV, sales to fleet and business customers soared by 148 per cent.
Aygo is the longest-established model in Toyota’s UK line-up, but age and the presence of many newer rivals in the market have not diminished the city car’s enduring popularity. It achieved the remarkable feat of increasing sales in its eighth year.
Prius Plug-in’s best-of-both-worlds petrol-electric technology proved to be the people’s choice, outselling its nearest rival, the Vauxhall Ampera, by a ratio of more than two-to-one. Overall sales of Toyota’s plug-in hybrid rose by 8.5 per cent compared to 2012.
Total Toyota passenger car sales in 2013 were 88,653, giving the company a 3.9 per cent market share.
Original source: Toyota