Honda (UK) managing director Ken Keir has been promoted to senior vice president of Honda Motor Europe Ltd and member of the executive board of Honda Motor Europe.

Keir will share the responsibility for Honda's overall European operations and achievement, HME said in a statement.

"Europe is Honda's toughest challenge, but we believe it offers us a genuine opportunity for growth, building on the success of our global operations," said Keir who remain in charge of Honda (UK).