Honda Motor Europe (HME) has named Honda (UK) managing director Dave Hodgetts European Regional Auditor, a new post, from 1 April.

He will be responsible for the business performance assessment of 27 markets in Europe as well as in the Middle East, Russia and Africa. The role will also encompass Honda's six manufacturing facilities within Europe and eight logistics operations.

Reporting to HME's COO, Manabu Nishimae, the new appointment will play a key part in Honda's five year European strategy to create a strong, autonomous regional operation, building on "best practice" in all areas and strengthening business performance overall, the automaker said.

Hodgetts ran Honda (UK) for three years after 20 years in a variety of management roles at the Swindon car manufacturing operation. His background in sales and manufacturing were key factors in his new European appointment.

The new UK chief is Phil Crossman who moves from his post of general manager, cars.

He joined Honda UK in 2000 as a regional manager from Nissan Motor where he was one of the founding business team when the factory took over from an independent importer.