Following a strong start to 2016, Honda says its European sales have taken a further step up in the second quarter. A "full refresh" of its car range in 2015 has, Honda says, made it the fastest growing mainstream car brand in Europe. Much of the volume growth is being driven by the reintroduction of the HR-V crossover.
Honda recorded total sales in EU and EFTA countries of 88,242 units in Q2, an increase of 33.5% compared to 2015. Honda acknowledged that the performance was driven by the reintroduction of the HR-V crossover, delivering 19,485 registrations. The Jazz supermini saw a 19.9% increase in registrations with particularly strong demand from the Italian market (+132%). The Civic range also saw an increase of 8.3%, supported by the introduction of the new Type R.
All five of the main car markets in Europe (UK, Germany, France, Italy and Spain) saw sales increase for the Honda brand. Italy continued its strong growth in 2016 with a 118.9% increase, making it Honda's third largest European market.
Jean-Marc Streng, general manager, automobile division, Honda Motor Europe, commented, "We are pleased to see the strong start to 2016 sales transfer into sustained growth in the second quarter. What is even more encouraging is the broad base of Honda's resurgence, with sales increases in all five major European car markets. We continue to hold a healthy customer order bank and feel confident that this positive trend is set to continue."
Official sales figures, June YTD (provided by ACEA)
- Honda Europe (excluding Russia, Turkey and Ukraine): 88,242 units; +33.5%
Honda sales by major European market June YTD (internal Honda registration data)
- UK: 32,482 units; +17.40%
- Germany:14,716 units; +50.10%
- France: 4,632 units; +39.90%
- Italy: 5,122 units; +118.90%
- Spain: 5,003 units; +45.40%