Hella KG Hueck & Co. of Lippstadt, Germany, has formed a strategic alliance with Taiko Device Techno & Co. Ltd. of Tokyo, Japan, to market automotive plug-in and printed-circuit-board (PCB) relays. Joe Borruso, president of Hella North America, said that under the agreement with Taiko, both companies will sell Taiko automotive PCB relays with their own trademarks through their respective sales channels in the NAFTA region and in Europe.