Harman enters "strategic automotive technology partnership" with Dirac
Building on existing automotive audio collaboration, Harman says it plans to integrate Dirac digital audio solutions and tuning technology into more systems as part of a strategic automotive technology partnership that also includes a worldwide distribution agreement.
Dirac Research AB is an audio technology company specialising in high-performance digital sound optimisation. Through the strategic partnership Harman will also become a worldwide distributor of Dirac's sound technologies to automotive sound system suppliers and car manufacturers, "bringing together Harman's legacy of premium audio and Dirac's mission to develop technologies for the ultimate sound experience".
The collaboration builds on Harman's existing partnership with Dirac that provides the Bowers & Wilkins premium in-car surround system for the Volvo XC90 with Dirac's advanced sound optimisation technology Dirac Unison. Harman will implement Dirac's advanced digital audio technologies to enhance the in-car entertainment experience for consumers and enable automakers to further differentiate and elevate their sound systems across brands and car lines, it says.
"Dirac continues to be a leader in the development of audio quality optimisation technologies, and we are pleased to integrate their exceptional solutions with Harman's superior audio systems to bring best-in-class audio to our automotive partners around the world," said Michael Mauser, Executive Vice President and President, Lifestyle Audio at Harman. "Integrating Dirac technologies into Harman's products will further create great lifestyle experiences for today's connected generation through premium automotive audio and infotainment systems."