Having reduced prices of all its mainstream models by up to 15% in December last year, Mitsubishi Motors in the UK welcomes Mr Byers belated effort to reduce the price of new cars by 10%. Since their price reductions in December, Mitsubishi have consistently campaigned for transparent prices. Mitsubishi have introduced a whole raft of rationalised pricing incentives for customers. These vary from model to model but include GBP1,500 of added specification, GBP1,000 cashbacks and harmonisation of prices in each range, Galant Estates the same price as Saloons, Carisma 1.6 petrol models the same price as 1.9 litre diesel versions, and automatic transmission options at the same price as manual models.