USA: Goodyear Brand Recognition Runs High During Recall - Survey
Long ignored as an integral part of a vehicle, tires suddenly are top-of-mind to many consumers, based on the media attention given to the Bridgestone-Firestone tire recall. But even before the recall began, a new market survey says most consumers pay attention to the tires that come on their new vehicle. Goodyear officials say the numbers could be even higher now.
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