USA: GM's new Caddy campaign ready to 'rock and roll' - Adweek
GM has confirmed that its new Cadillac campaign will officially be introduced during Super Bowl XXXVI to the hard-driving Led Zeppelin tune, 'Rock and Roll', according to a report in Adweek. The song was originally released in 1971 on the group's 'fourth' album. The Adweek report quotes Mark LaNeve, Cadillac's US General Manager, as saying that this will 'demonstrate that Cadillac is unafraid to lead in styling, performance and functionality'.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable