US: GM's Chevrolet applies for El Camino trademark
General Motors appears to be reviving the El Camino nameplate for North America, this time on an Australian-made variant of the Holden Commodore Ute (for utility or pickup truck).
Enthusiast blogger website GM Authority has been poking around in the United States Patent and Trademark Office (discovering in the process the trademarked Nomad nameplate, as in '57 Chevrolet two-door wagon, had been renewed) and found an El Camino trademark application filed on 9 August, 2012.
There have been rumours the Chevrolet El Camino - a pickup spinoff off a saloon car made in North America between 1959 and 1977 would return as an American variant of the Commodore Ute/HSV Maloo and pick up where the stillborn Pontiac G8 ST left off, the website noted.
Holden built a Pontiac GTO variant of its Commodore-derived Monaro coupe for the now defunct US brand and followed up with the G8 sedan when the Commodore was redesigned. A G8 ST 'El Camino' was reportedly planned before GM pulled the plug on Pontiac and went through government-assisted Chapter 11 bankruptcy.
Motor Authority said: "If we were to connect the dots, both the Chevrolet Nomad sport wagon and El Camino ute would be derivatives of the upcoming Chevrolet SS sport sedan, which is a spin-off from the Holden Commodore sedan. For GM performance enthusiasts, each model is something to get very excited about."
More read-it-and-weep news for struggling European rivals from Volkswagen group this week as it chalked up another little milestone - selling over 3m vehicles in the first four months of a year....
Toyota Motor plans a joint venture with a local company in China to produce batteries for the country's growing petrol-electric hybrid car market, a Beijing-based company spokesman said....
Not long ago the subcompact market in Brazil was regarded as niche and far from attractive to automakers. Current offerings are all imports like the Fiat 500 (from Mexico under the free trade agreeme...
PSA Peugeot Citroen may have to raise funds through a share sale as it burns through cash in a weak market, sources told the Reuters news agency....
Two new family-oriented crossovers have done well in the latest Euro NCAP crash test results....
Analysts in the US expect the May light vehicle market to return over the 15m unit SAAR level, driven by strong retail demand and higher sales of pick-ups....
- Audi TDI tech is 25 years of age
- VEHICLE ANALYSIS: BMW X4
- Swallowing Fiat-Chrysler 'would be bad for VW'
- Global light vehicle market developments
- VEHICLE ANALYSIS: Driving the Swedish nanny state
- Sir Nick Scheele dies
- Volvo claims two safety firsts for XC90
- Ford Europe finally makes a pre-tax buck
- Ford changes R&D chief
- Rule change hits 'free charger' offers for EVs