SOUTH KOREA: GM 'to switch Chevy production to Europe'

By | 7 November 2012

The next generation Chevrolet Cruze, due in late 2014, will not be built at General Motors’ South Korean unit. Instead some production is expected to be moved to an Opel factory in Europe.

The Cruze is already built or assembled in South Korea, the US, Russia, China, Thailand, India and Australia. According to a report by Reuters, the successor model will be the first vehicle to use a GM global platform capable of spawning 2.5m vehicles a year by 2018.

The current Cruze accounts for around half of some 260,000 vehicles produced annually at GM Korea's plant in Gunsan which also builds the Orlando minivan.

Reuters further notes that GM Korea head Sergio Rocha disclosed the decision to stop Cruze production to the company's South Korean union.

GM CEO Dan Akerson has previously said that one way to cut costs at Opel would be to move some production from Asia to Europe to improve plant efficiency.

The codename for the Cruze replacement is said to be D2SC. In August 2012, GM stated that the existing Lordstown Complex in Ohio would see an investment of $220m to build the Cruze replacement. As yet, there have been no corresponding announcements for other plants which build or assemble the current Cruze.

Sectors: Vehicle manufacturers, Vehicle manufacturing, Vehicle product & design

Companies: GM, Opel, Chevrolet

There are currently no comments on this article

Be the first to comment on this article

Related company research

General Motors Company (GM) - Financial and Strategic SWOT Analysis Review

General Motors Company (GM) is an automotive manufacturing company. The company, along with its partners, designs, builds, and markets cars, trucks and spare parts around the world. GM’s brands include Chevrolet, Cadillac, Baojun, Buick, GMC, Holden,...

General Motors: Leading US car maker emerges from bankruptcy

This Case Study examines the factors that led to US auto giant GM's bankruptcy in 2009, describes its rescue plan, and assesses its effectiveness....

Egypt Autos Report Q4 2012

Business Monitor International's Egypt Autos Report provides industry professionals and strategists, corporate analysts, auto associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Egypt'...

Related articles

FRANKFURT PREVIEW: Global debuts list [Peugeot 308 & Volvo VEA engine family added]

The media days for the Frankfurt motor show are 10 & 11 September. Each time a vehicle or concept world premiere is confirmed for this biennial event, our preview list is updated.

THE WEEK THAT WAS: Once more to the toy shop, brothers!

Those three of you who peruse every bit of just-auto's home page every day will probably already know The Editorial Team had our annual Fun Day Out this week, courtesy of the Society of Motor Manufacturers and Traders (SMMT) Test Day. I've been going, on and off, sice 1987 and the agenda follows a refreshingly familar, welll-proven and immensely popular programme which I believe is unique to the UK auto industry. After earlier using other venues, the SMMT nowadays books Millbrook, the former Vauxhall Proving Ground (founded 1968), almost every importer/manufacturer shows up with the allocated six cars, caterers lay out a fine breakfast, lunch and afternoon tea - and we show up and go nuts.

PRODUCT EYE: Vauxhall Mokka

A suitably mud-coloured Vauxhall Mokka recently turned up for review at Glenn Brooks' home. He now sees why GM's little SUV is selling up a storm in Europe.

Welcome to the home of automotive information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page