INDIA: GM promotion targets Opel owners
General Motors has launched a limited time programme for existing Astra and Corsa customers offering existing owners of Opel cars - the brand is no longer sold in India - trade-in deals on old Astras or Corsas for a new Chevrolet Optra.
Following an inspection of their car at any GM dealership, customers will be offered a market price based on the physical condition and model year of their car or a minimum fixed buy back price on certain models. Customers will also be offered free accessories.
P Balendran, vice president, General Motors India, said: "With the buy back scheme, we are giving an opportunity to our loyal customers to enjoy the Chevrolet experience. Our goal is to continue to reach out to our customers both new and old and provide them the best and the latest cars. Astra and Corsa were sold for 10 and seven years, respectively, before [we] introduced [the] Chevrolet brand to India. This surely depicts our effort in taking care of our customers even after 10 years of ownership."
Special financing options are also being offered in conjunction with local banks.