The new General Motors Company on Friday began operations free of bankruptcy protection with a new corporate structure, a stronger balance sheet, and a renewed commitment to make the customer the centre of everything it does, president and CEO Fritz Henderson announced in Detroit this afternoon (BST). That includes a new eBay marketing deal and the 'unretirement' of 'product czar' Bob Lutz to head both product design and customer relationships. GM is also ending its regional operating structure.